The right PEO keeps your business moving Forward.
Know your options.
I’m Isaac Attia — a PEO consultant who works for you, not the provider. Instead of juggling 10 PEO sales reps, you talk to one person. I analyze your setup, find the gaps, and tell you the truth — even if that truth is “stay where you are.”
What I Do
Three Steps to the Right PEO
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Assess Your Needs
I start by learning about your business — your industry, headcount, current HR setup, and what’s working or not. Just an honest conversation.
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Find & Quote PEOs
Based on what I learn, I reach out to 5–7 carefully selected providers, request proposals, and handle all the back-and-forth so you don’t have to. One conversation with me replaces a dozen sales calls you’d otherwise sit through on your own.
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Compare & Decide
I put together a plain-English comparison of your options, walk you through the tradeoffs, and help you make the choice that’s right for your business — not just the easiest one to sell.
PEO Solutions by Industry
Every industry has different workers’ comp, benefits, and compliance challenges. Start with yours.
Construction & Trades
Workers’ comp and carrier relationships built for high-risk trades.
Tech & Startups
Benefits that help you hire and scale without the enterprise price tag.
Franchises & Multi-Location
One benefits story across entities, payroll, and states.
Hospitality
Thin margins, high turnover — PEO structures that actually fit.
A Letter from Isaac
Why I Started ForwardPEO
“I started in bookkeeping. That background gave me something most PEO consultants don’t have: a clear-eyed view of what these services actually cost, what’s negotiable, and where businesses routinely leave money on the table. My only goal is the right fit for your business.”
Isaac Attia
Founder, ForwardPEO
Why Choose ForwardPEO
You Deserve an Advocate, Not a Salesperson
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No Provider Ties
I’m not affiliated with any PEO. Instead of talking to 10 sales reps who each push their own product, you get one honest conversation with someone who knows the full market. Every recommendation is based on what fits your situation — not a quota.
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Tailored Solutions
No canned proposals. I look at your actual needs — industry, size, budget, priorities — and match you accordingly.
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Local to Global
Based in New York, but I work with businesses across the U.S. and internationally. If you need EOR coverage for global hires, I’ve got the network.
From the Blog
Latest PEO Insights
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The DSP Comp Squeeze: Why Amazon’s Model Leaves Owners Exposed
A DSP owner opens their workers’ comp renewal and the number is up. Claims were flat. Nobody got hurt. The safety record looks fine on paper. The rate went up anyway. That’s a pattern a lot of transportation operators run into — and it’s especially common with workers’ comp for DSP owners. The answer usually…
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Why Transportation and Logistics Owners Dismiss PEOs (And Why They’re Half Right)
Searching for a PEO for transportation companies usually starts with the same wall. I’ve had this conversation with a trucking company owner, a DSP operator running Amazon delivery routes, and a courier fleet manager — three different businesses, same exact wall. They look at a PEO, like the math, like the idea of getting workers’…
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Why the 2024 Overtime Rule Is Dead — and What That Means for You
Back in early 2024, when the Department of Labor finalized a rule pushing the overtime salary threshold up to over $58,000 a year, a lot of business owners scrambled. Some raised salaries to keep valued employees exempt. Others reclassified people as hourly and started tracking time for the first time in years. It was disruptive,…
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Book a free consultation. No pressure, no pitch — just honest advice.
What Our Clients Say
Real reviews from real clients — verified on Google
Frequently Asked Questions
What does ForwardPEO do?
ForwardPEO is an independent PEO consulting firm that helps businesses find, compare, and negotiate the right Professional Employer Organization. Instead of fielding sales pitches from ten different PEOs, you work with one consultant who runs the research, negotiates pricing, and manages the transition and renewal — working for you, not the provider.
How much does ForwardPEO cost?
Nothing. ForwardPEO is paid by the PEO you ultimately choose, and that commission is already built into the provider’s pricing whether you use a broker or go direct. Every consultation and PEO audit is free.
What is a PEO?
A PEO (Professional Employer Organization) becomes your co-employer and handles payroll, benefits, workers compensation, and HR compliance. Through its larger buying pool, a PEO can give small and mid-sized businesses access to better benefits rates while you keep day-to-day control of your team.
How do I know if my business needs a PEO?
A PEO usually makes sense when payroll, benefits, and compliance eat too much time, when you want stronger benefits to compete for talent, or when workers comp costs are high. ForwardPEO gives honest guidance on whether a PEO, an EOR, or in-house HR fits best — even when the answer is that you do not need one.
Can ForwardPEO help lower my current PEO costs?
Yes. If your renewal came back with a rate hike or reduced benefits, ForwardPEO audits it line by line, benchmarks it against the market, and either renegotiates with your current PEO or moves you to a better-fit provider.