The right PEO keeps your business moving Forward.
Know your options.
I’m Isaac Attia — a PEO consultant in New York who works for you, not the provider. Instead of juggling 10 PEO sales reps, you talk to one person. I analyze your setup, find the gaps, and tell you the truth — even if that truth is “stay where you are.”
What I Do
Three Steps to the Right PEO
🔍
Assess Your Needs
I start by learning about your business — your industry, headcount, current HR setup, and what’s working or not. Just an honest conversation.
📋
Find & Quote PEOs
Based on what I learn, I reach out to 5–7 carefully selected providers, request proposals, and handle all the back-and-forth so you don’t have to. One conversation with me replaces a dozen sales calls you’d otherwise sit through on your own.
⚖️
Compare & Decide
I put together a plain-English comparison of your options, walk you through the tradeoffs, and help you make the choice that’s right for your business — not just the easiest one to sell.
A Letter from Isaac
Why I Started ForwardPEO
“I started in bookkeeping. That background gave me something most PEO consultants don’t have: a clear-eyed view of what these services actually cost, what’s negotiable, and where businesses routinely leave money on the table. My only goal is the right fit for your business.”
Isaac Attia
Founder, ForwardPEO
Why Choose ForwardPEO
You Deserve an Advocate, Not a Salesperson
🤝
No Provider Ties
I’m not affiliated with any PEO. Instead of talking to 10 sales reps who each push their own product, you get one honest conversation with someone who knows the full market. Every recommendation is based on what fits your situation — not a quota.
🎯
Tailored Solutions
No canned proposals. I look at your actual needs — industry, size, budget, priorities — and match you accordingly.
🌐
Local to Global
Based in New York, but I work with businesses across the U.S. and internationally. If you need EOR coverage for global hires, I’ve got the network.
From the Blog
Latest PEO Insights
-
How PEO Pricing Actually Works — and What You’re Really Paying For
Most PEO quotes are confusing — not because the math is hard, but because it’s not clear what the numbers mean or how to compare them. Here’s a plain-language breakdown of how PEO pricing is structured and what you’re actually paying for.
-
How Tariffs Are Quietly Raising Your Labor Costs — And What to Do About It
Tariffs don’t show up on your payroll report. But the margin pressure they create has a direct effect on your ability to hire, retain, and pay people. Here’s the real connection — and what small business owners can do about it.
-
The Hidden Fees in PEO Proposals — and How to Spot Them Before You Sign
Every PEO proposal is designed to show its best number first. That’s not unique to this industry — it’s just
Ready to find the right PEO?
Book a free consultation. No pressure, no pitch — just honest advice.
What Our Clients Say
Real reviews from real clients — verified on Google