The right PEO keeps your business moving Forward.
Know your options.
I’m Isaac Attia — a PEO consultant who works for you, not the provider. Instead of juggling 10 PEO sales reps, you talk to one person. I analyze your setup, find the gaps, and tell you the truth — even if that truth is “stay where you are.”
What I Do
Three Steps to the Right PEO
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Assess Your Needs
I start by learning about your business — your industry, headcount, current HR setup, and what’s working or not. Just an honest conversation.
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Find & Quote PEOs
Based on what I learn, I reach out to 5–7 carefully selected providers, request proposals, and handle all the back-and-forth so you don’t have to. One conversation with me replaces a dozen sales calls you’d otherwise sit through on your own.
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Compare & Decide
I put together a plain-English comparison of your options, walk you through the tradeoffs, and help you make the choice that’s right for your business — not just the easiest one to sell.
A Letter from Isaac
Why I Started ForwardPEO
“I started in bookkeeping. That background gave me something most PEO consultants don’t have: a clear-eyed view of what these services actually cost, what’s negotiable, and where businesses routinely leave money on the table. My only goal is the right fit for your business.”
Isaac Attia
Founder, ForwardPEO
Why Choose ForwardPEO
You Deserve an Advocate, Not a Salesperson
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No Provider Ties
I’m not affiliated with any PEO. Instead of talking to 10 sales reps who each push their own product, you get one honest conversation with someone who knows the full market. Every recommendation is based on what fits your situation — not a quota.
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Tailored Solutions
No canned proposals. I look at your actual needs — industry, size, budget, priorities — and match you accordingly.
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Local to Global
Based in New York, but I work with businesses across the U.S. and internationally. If you need EOR coverage for global hires, I’ve got the network.
From the Blog
Latest PEO Insights
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A PEO Doesn’t Grow Your Business. This Does.
Does a PEO grow your business? The same slide shows up in almost every PEO sales deck: businesses that use a PEO grow twice as fast and have 12 percent lower turnover than businesses that don’t. It’s a real stat — it’s in NAPEO’s research, it gets quoted in every industry report — and reps…
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Why the “Spray and Pray” Broker Model Fails Most Businesses
A lot of PEO Brokers / Consultants approach PEO shopping the same way they’d approach any competitive purchase: get as many quotes as possible, compare the numbers, and pick the best one. It’s a reasonable instinct. And most brokers are happy to run that process — gather your census data, submit it to eight or…
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Most Roofers, Contractors, and Landscapers Dismiss PEOs for the Wrong Reason
I hear some version of this regularly. A roofing company owner, a landscaping operator, a contractor — they’ve looked into PEOs, maybe even gotten a quote, and then walked away. The reason is almost always the same: “We already have health insurance we’re happy with. We don’t need to switch.” That’s a reasonable instinct. But…
Ready to find the right PEO?
Book a free consultation. No pressure, no pitch — just honest advice.
What Our Clients Say
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