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The right PEO
keeps
your
business moving Forward.
Know your options.
Isaac Attia
Independent PEO broker in Brooklyn. Licensed in multiple states.
5.0 on Google · 5.0 on Clutch
| Compared on | Today | PEO A | PEO B |
|---|---|---|---|
| Cost PEPM | $188 | $158 | $171 |
| Service | Next-day | Same-day | 2–3 days |
| Clients say | On the call | On the call | On the call |
Illustrative figures. Yours is built from your file.
Your first PEO, a renewal that jumped, a new state, or a PEO that stopped answering: you’ll see your options side by side, from a broker who works for you, not the providers.
The PEOs pay me; you pay nothing.
Get Your Free PEO ComparisonYour file goes only to the PEOs quoting you, for underwriting. No one else sees it. I’ll reply within 1 business day.
Close to renewal? 45–60 days out gives you the most room. Less time than that? Send it anyway.
Not ready to send a file? Start with a brief conversation.
Why are you looking at PEOs right now?
Tap yours to see what to check first in your situation.
Shows the comparison walkthrough below.- First PEOOutgrowing payroll-only. Benefits to hire, HR you don’t have.See what to check
- Renewal went upIs +19% earned? See what you’re paying for, how it compares, and where there’s room to negotiate.See what to check
- Growing or adding statesFirst hire in a new state, compliance you don’t want to own.See what to check
- Unhappy with your PEOSwitching for service, not just price.See what to check
PEO by industry
- ★★★★★
“Isaac helped me set up payroll and benefits for my company. He found me the absolute best rates, explained everything to me, was there every step of the way, above and beyond.”
- ★★★★★
“ForwardPEO has saved us significantly on workers’ comp and service fees. They put in a lot of time and effort to understand our needs.”
- ★★★★★
“He worked very hard to find us the best coverage at the best price and ended up saving us $150,000!!!”
- ★★★★★
“Isaac has cultivated meaningful relationships within the industry to help find best fit partners. I’ve enjoyed working with him and recommend his expertise to anyone interested in a fair evaluation and smooth process.”
- ★★★★★
“Working with ForwardPEO was a really good experience. Isaac was responsive, easy to talk to, and did a great job explaining everything in a way that actually made sense.”
- ★★★★★
“Isaac will take a personal interest in each individual client to find the best fit for us. Even better, is their ability to stay involved in helping a client even after the deal is done.”
- ★★★★★
“I have worked with Isaac for years. Great and reliable PEO Broker!!”
- ★★★★★
“best service in the world and very prompt responses”
- ★★★★★
“Isaac is a true professional. Highly recommend his work!”
- ★★★★★
“Isaac does a wonderful job, I highly recomend his services!!!”
Your options in one comparison, with what clients say about each PEO.
Client feedback on 30+ PEOs, gathered since 2018
Skip the walkthroughYou send what you have.
A renewal letter, an invoice, a payroll register, or a note about the next hire.
What I’d check first:
I gather quotes.
I put your census (a list of your employees’ roles, pay and locations) in front of five to seven PEOs that fit your industry and states.
You see cost next to what clients say.
Price is one row. Next to it, you get feedback I’ve gathered from clients on each PEO.
You decide.
Staying with the PEO you have now is one of the options, and sometimes it’s the best one.
| Compared on | Your PEO today | PEO A | PEO B | PEO C |
|---|---|---|---|---|
| CostPEPM / per year | $188 / $90K | $158 / $76K | $171 / $82K | $149 / $72K |
| Service responsiveness | Next-day replies | Same-day replies | 2–3 days | Ticket queue |
| Claims and WC handling & WC | WC 4.10% at renewal | Pay-as-you-go WC | Trades specialist | Slow on claims |
| Benefits options | 2 carriers | 3 carriers | 1 carrier | Broad national |
| Platform (payroll and HR) | Familiar portal | Modern app | Dated portal | Solid payroll |
| Contract terms | Renews in 60 days | 30-day out | 12-month term | 90-day notice |
| What clients say | Shared on the call | Shared on the call | Shared on the call | Shared on the call |
| Isaac’s take | On the call | On the call | On the call | On the call |
| Your call |
Sample. PEO names, figures and notes are illustrative. PEPM = per employee per month. Staying with your current PEO is always one of the options.
Isaac’s recommendation in this sample: PEO A. You decide.
I reply within 1 business day. Quote timing is up to PEO underwriting; I keep it moving.
Here’s what came back.
| Workers’ comp at renewal | +19% |
| Benchmarked | 3 trade PEOs |
| Moved to | Pay-as-you-go |
| Saved against the renewal quote | $28K |
A New York manufacturer with 45 employees cut workers’ comp 22% and saved $40K+ in year one. An 18-person tech startup made three senior hires in 60 days after a benefits match. And the owner of a 30-person firm spread across 8 states got 15+ hours a month back.
Why I started ForwardPEO
Broker file · Isaac Attia
- Advising on PEOs
- Since 2018
- PEOs compared
- 30+
- Licensed
- In multiple states
- Tied to a PEO
- No
- Who pays
- The PEOs. You pay nothing.
I’m not affiliated with any PEO. You get one straight answer from someone who knows the market, even when it’s “stay where you are.”
“I started in bookkeeping. That background gave me something most PEO consultants don’t have: a clear-eyed view of what these services actually cost, what’s negotiable, and where businesses routinely leave money on the table. My only goal is the right fit for your business.”
Isaac AttiaFounder, ForwardPEO
Latest PEO insights
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- Platform PEOs vs. People PEOs: Which Bucket Are You Buying?Every PEO leads with either its software or its service team. Learn the two PEO service models, which bucket fits your headcount, and the questions that expose it before you sign.
- The Rep With the Best Pitch Shouldn’t Be Setting Your Labor CostsA published PEO admin fee is one line of your bill. Without competing PEO quotes on the table, the best sales force sets the rest by default.
PEO questions owners ask first
What is a PEO?
A PEO (Professional Employer Organization) becomes your co-employer and handles payroll, benefits, workers’ comp and HR compliance. Through its larger buying pool, you get access to better benefits rates and less admin, while you keep day-to-day control of your team.
How do I know if my business needs a PEO?
A PEO usually makes sense when payroll, benefits and HR compliance take too much of your time, when you need better benefits to compete for talent, or when your workers’ comp costs are high. I’ll tell you honestly whether a PEO, an EOR or in-house HR fits your size and stage, even when the answer is that you don’t need a PEO.
What does this cost me?
The PEOs pay me; you pay nothing. I’m compensated by the PEO you choose when a placement is made, similar to how traditional insurance brokers are paid. That fee is built into provider pricing whether you use a broker or go direct, so there is no extra cost to you. Every consultation and PEO audit is free.
Why not just go direct to a PEO?
My fee is built into the PEO’s pricing, so whether you go direct or use a broker, the cost to you is the same. The difference is that with me, you get someone who’s negotiating on your behalf, reviewing contracts, and watching your account after you sign. Going direct, you field calls from 5, 10, sometimes 15 PEO sales reps. With me, one conversation replaces all of them.
Is switching PEOs risky, and how long does it take?
With planning, a switch is usually less disruptive than staying with the wrong PEO. Your benefits move over with no gap in coverage, and the cleanest start is the beginning of a quarter. Most agreements ask for about 30 days’ written notice, and any early-termination fee is usually small next to the savings. From decision to your first payroll with the new PEO typically takes 8 to 12 weeks. How to switch PEOs
Timing depends on your business and on PEO underwriting. I always work at your pace.
What if staying with my current PEO is the best option?
Then I’ll tell you that. I regularly review existing PEO arrangements and give an honest assessment of whether you’re in a good setup or whether there’s room to do better. Either way, a second opinion costs you nothing.
What’s the difference between a PEO and an EOR?
A PEO is a co-employment arrangement for your U.S.-based workforce, and it requires that you already have a legal entity in the U.S. An EOR acts as the legal employer on your behalf in locations where you don’t have a local entity, which makes it the right structure for international hiring. I work with both models and can help you figure out which fits. PEO vs EOR, side by side
Do you only work with businesses in New York?
No. I’m based in Brooklyn, New York and work with businesses in all 50 states. Multi-state employers are a core part of the work.
Send what you have. See your options.
A renewal, an invoice, a payroll register, or a note about your next hire. Your file goes to 5–7 PEOs that fit your industry and states. You see what comes back side by side: cost and client feedback. No cost to you.
Book a 30-Minute CallIsaac Attia
You’ll hear back from me, not a sales team.
Get Your Free PEO Comparison
Have a renewal, invoice or payroll register? Send it when I reply.
Your file goes only to the PEOs quoting you, for underwriting. No one else sees it. I’ll reply within 1 business day.
- Quotes come back from the PEOs
- You see them side by side
- You decide
5.0 on Google · “…ended up saving us $150,000!!!”
Jamie Hunley
Close to renewal? 45–60 days out gives you the most room. Less time than that? Send it anyway.
Not ready to send a file? Start with a brief conversation.