Your PEO Should Work for You.
I’ll make sure it does.
I’m Isaac Attia — a PEO consultant in New York who works for you, not the provider. I analyze your setup, find the gaps, and tell you the truth. Even if that truth is “stay where you are.”
What I Do
Three Steps to the Right PEO
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Assess Your Needs
I start by learning about your business — your industry, headcount, current HR setup, and what’s working or not. Just an honest conversation.
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Find & Quote PEOs
Based on what I learn, I reach out to 5–7 carefully selected providers, request proposals, and handle all the back-and-forth so you don’t have to.
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Compare & Decide
I put together a plain-English comparison of your options, walk you through the tradeoffs, and help you make the choice that’s right for your business — not just the easiest one to sell.
A Letter from Isaac
Why I Started ForwardPEO
“I started in bookkeeping. That background gave me something most PEO consultants don’t have: a clear-eyed view of what these services actually cost, what’s negotiable, and where businesses routinely leave money on the table. My only goal is the right fit for your business.”
Isaac Attia
Founder, ForwardPEO
Why Choose ForwardPEO
You Deserve an Advocate, Not a Salesperson
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No Provider Ties
I’m not affiliated with any PEO and don’t earn more for recommending one over another. Every recommendation is based on what fits your situation.
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Tailored Solutions
No canned proposals. I look at your actual needs — industry, size, budget, priorities — and match you accordingly.
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Local to Global
Based in New York, but I work with businesses across the U.S. and internationally. If you need EOR coverage for global hires, I’ve got the network.
From the Blog
Latest PEO Insights
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The Hidden Fees in PEO Proposals — and How to Spot Them Before You Sign
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What to Ask Before Signing a PEO Contract
Most businesses spend more time evaluating their office lease than their PEO contract. That’s a mistake — PEO agreements typically
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What Small Businesses Need to Know Before Signing a PEO Contract
If you’re a small business owner thinking about signing a PEO contract for the first time, you’re probably somewhere between
Ready to find the right PEO?
Book a free consultation. No pressure, no pitch — just honest advice.